The Institute's Marketing Division identifies potential market and procurement opportunities for North Carolina's Historically Underutilized Businesses (HUBs). This activity continues to be a major focus of the Institute's staff which provides support, advice and assistance to both private and public sector purchasing departments that are trying to enhance their utilization of minority firms in the state.

The Institute's staff has over twenty–five years of experience in working with the North Carolina minority business community, and is continually asked to provide input for improving the climate for minority business vendors seeking business opportunities in the private and public sectors.

Many of the Institute’s efforts focus on the development of partnerships with minority business development organizations, local governments and private corporations.